Recruiters use LinkedIn to find qualified candidates every day. But with so many profiles to scroll through, how do they determine which individuals to reach out to regarding their open position? If you answer these three questions, you can create a profile that will attract recruiters and help you stand out from the crowd. Before you revamp your LinkedIn Page or start over from scratch, keep these questions in mind as you complete your profile.
What Is Your Purpose?
Your LinkedIn profile should be more than just your resume. It needs to communicate with anyone who visits the site exactly what purpose you serve for yourself, your career, and the future.
Don’t be afraid to be clear that you’re looking for a new job, as long as you’re not creating confidentiality issues. You can also use features to allow your profile to be noticed, such as letting recruiters know you’re open for jobs.
The first place to communicate your purpose is your headline. This defaults to your most recent job title, but it doesn’t have to. Change it to something descriptive of what it is you do and what you’re looking for in your next job.
What Problem Do You Solve?
Every open position is a problem that needs to be solved. Your single role as a job seeker is to convince a hiring manager or recruiter you are the solution to their problem.
Keep in mind that LinkedIn can be a large beast to tame. And while you can customize resumes for every open position, your LinkedIn profile needs to remain somewhat neutral to attract multiple views. So consider your experience and how you want to be positioned in the job market. Then demonstrate how your background can solve common but specific problems. There is sure to be a match somewhere along the line.
What Makes You the Best Choice?
You also want to ensure your LinkedIn profile makes you stand out from the crowd. How can you do that in a sea of what appear to be nearly identical profiles?
Step one is to make sure your profile is complete, along with a professional headshot photograph. Be sure to showcase your accomplishments, as well. These are the little things that can make you stand out from the crowd. It can also help if you publish articles and have recommendations on the site.
Are you looking for a new position and want to stand out on LinkedIn? Contact the professionals at Harvard Resource Solutions, now hiring for jobs in Southeast MI.