Do You Really Understand Your Millennial Employees? Here’s Why It Matters

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If you’re ever wondering whether the differences between the generations in the workforce is truly a big deal, you might want to read this post. Millennials, for better or worse, are very different from their baby boomer and Generation X counterparts, especially in the office. How important is it to understand their motivations? Very important,… Read more »

Building a Better Company Brand to Attract Better Candidates

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In the 21st century, branding means something very different than it did just 20 or 30 years ago. Today, it isn’t enough to buy an ad in the newspaper or have a listing in the yellow pages. Today, the right company brand will depend almost entirely on internet presence, social media, and word of mouth…. Read more »