Your marketing team is important for the success of your company. So, how can you be sure that they have all the tools they need to be top performers for your industry? Working with mentors can help improve overall performance, so could you consider creating a mentorship program within your organization. By allowing your seasoned employees to work with your newest team members, you can build their overall knowledge and boost their confidence to achieve success with your company. Here are some ideas to get you started creating new mentors.

Develop the Framework

The first step to creating a successful mentorship program within your organization is to put together a framework. Formalizing the program creates a process that everyone can follow without having to guess or make up steps. You can develop this program within your marketing department and provide access between new employees and their mentors.

Encourage Participation

Next, you want to make the program interesting enough that employees from all ends of the spectrum want to become involved. You shouldn’t make participation mandatory, but you can enhance the program that will encourage everyone to participate and benefit from the development of these mentorship relationships.

Make Connections

It is also helpful for a business to make connections between entry-level and experienced employees. Match similar personalities to create better situations for all of your employees. When you make or encourage the connection of like-minded people, you will have more success overall.

Guide the Relationships

It is okay for you to guide the mentor and mentee relationship to ensure that the program is benefiting your organization as well as the individual careers of your marketing professionals. Make sure they use the resources available to help them think through problems, learn new skills, and create new ideas that can help your marketing department succeed.

Measure the Success

Lastly, you want to measure the success of your mentorship program. Does it help your entry-level employees pick up the duties quicker? Does it help the experienced employees feel ownership over their jobs and the department more? Look at how this is affecting the overall success of your marketing department and adjust accordingly.

Are you thinking about establishing a mentor program in your marketing department? Or are you seeking motivated candidates to fill marketing and other roles in your workplace? Contact Harvard Resource Solutions to see how we can help you today!