You’ve probably heard a lot about corporate branding in recent years. And, because of that, you’ve likely taken steps to create a company culture and brand that can translate to your customers in a positive way. But branding doesn’t just affect the end consumer of your product or services, it impacts hiring as well. So, what sets your company apart from your competition and why does it really matter? Let’s take a closer look.

Company Values

Your company values are what really establish your core culture. These are the things that drive you to do your business to the best of your ability each day. What got you into your business? What are your goals for your product or services? How do these translate to values you can communicate with prospective employees or as a part of your mission statement?

Salary and Benefits

Of course, for many potential employees, the salary and benefits packages will be at the top of their list when they determine what offer to take. It’s important that you stay competitive in your area and your field. If you aren’t certain, check out some online tools that can help you set your salaries, such as And when it comes to benefits, beyond healthcare, look at what employees want such as flexible schedules or remote working opportunities.


When you’re considering these benefits, flexibility is one of the top choices for employees. With such attention being paid to work-life balance today, it’s important you offer the best possible solution to employees. This can mean remote working options, flex schedules, or other types of alternative scheduling options that can improve their ability to balance home and work.

Work Environment

Finally, you need to make your workplace an environment where your employees want to come to work. They spend most of their day in your workplace, so ensure it’s a pleasant experience. Everything from the way you decorate, the use of office or cubicle space, and what’s available in your break room will affect their perception of your company environment.

Do you want to know more things that can help you attract top candidates? Contact Harvard Resource Solutions, a top staffing agency in Michigan, to learn more today.