Passive candidates can sometimes be like finding a unicorn. Why? Because the very nature of passive means the individual is not currently looking for a new opportunity. You need to find them wherever they are because they will not have an occasion to find you as an employer. You’re simply not on their radar. Sometimes a passive candidate is the best fit for your open position. Someone with years of experience in a similar role at another company can help you take your business to the next level. So, how can you find and hire passive candidates? Here are five tips to get you started.
Focus on What You Have to Offer Passive Candidates
When you’re considering targeting passive candidates, take a step back and look at the things that your company has to offer. What would make someone leave a job they already like for a new position? What are your corporate values? What additional benefits do you offer? What is your budget? Can you offer flexibility or remote working options? All of these could entice passive candidates to take the chance.
Start on LinkedIn
Not everyone on LinkedIn is actively looking for a job, but they do all have professional profiles that can help you see if they’re a good fit for your own company. Don’t be afraid to reach out to someone through LinkedIn to start a conversation. You never know if they could consider a move for the right opportunity.
Look for Talent Everywhere
Passive candidates by nature aren’t advertising themselves for employment. That means you have to be a little more creative when it comes to sourcing talent. When we say “everywhere,” we do mean it. Talk to people in the grocery store or at the bank. Attend industry functions and collect business cards so you can follow up.
Ask for Referrals
Your current employees may also have a pretty good idea of who would be a good fit in your company. Maybe they worked with someone in the past or a friend’s partner might possess the skills you’re looking for. Asking for referrals allows you to reach out to an entirely new, but already trusted, pool of people.
Keep The Conversation Going
Most importantly, even if someone says “no” to a new job with your company, don’t shut the door. Keep in touch with them to see what they’re up to from time to time. Don’t pester them, either. See if you can make a connection that would give you a reason to follow up once every six months or so by sending an article or just checking in.